Often times a leader of an organization focuses on the big picture, the “bird’s eye view”
of the company. While this is very important, it is also important to consider
the “worm’s eye view.”
Photographers coin the phrase “worm’s eye view” referring to photography
that is at ground level either straight ahead or looking up. No matter how transparent
your organization is, customers and clients simply can’t see the bird’s eye view and are often seeing things from ground level.