Experience Design: It just works

At Star Verte LLC, we believe that the “Web 2.0” and “responsive design” trends were steps in the right direction, but failed to see the bigger picture. While we live in
the “information age” and the internet has libraries of information, it’s purpose is different and is still being defined.

Experience Design: Mobile

While social media continued on the rise, businesses started to realize the importance of interaction and two-way communication. Apps and games became available on smartphones, and now people navigate online using their phone.

The concept of “responsive design” came out not too long ago… the idea of taking a website and shrinking it down to a smaller screen. But this creates problems as well

Experience Design: Web 2.0

After many years of stale websites, the internet grew, and social media sites started popping up like MySpace and Friendster. Internet was no longer just a way to find information, it was a way for teenagers to connect with friends. However, besides the entertainment industry, businesses didn’t really look to monopolize on the social aspect.

Yet Facebook came along and was somehow able to get even adults interested in spending large amounts of time simply looking to see what their friends were doing.

This piqued businesses’ attention, and ushered in the “Web 2.0” craze. Now, instead of throwing their information into their own website, they could give their fans a voice and monopolize on controlling the most effective method of advertising: word of mouth.

But while many businesses got on Facebook and Twitter, and many businesses continue to jump on this bandwagon, there are some critical flaws with this

Experience Design: Websites Before Social Media

When internet became a household item, businesses jumped into the arena, and everyone wanted to have their own website. Businesses took their business cards, brochures, and other print media and threw it online.

The conception was that people are looking for information and want to be able to find it online. This created some major issues