Worm’s Eye View

Often times a leader of an organization focuses on the big picture, the “bird’s eye view”
of the company. While this is very important, it is also important to consider
the “worm’s eye view.”

Photographers coin the phrase “worm’s eye view” referring to photography
that is at ground level either straight ahead or looking up. No matter how transparent
your organization is, customers and clients simply can’t see the bird’s eye view and are often seeing things from ground level.

Sharpening the Lens

Whether you call them staff, volunteers, employees, or representatives, your brand can’t go anywhere without them. Customers, clients, and the greater community see your company through the lens of the workers. And employees see the company through the lens
of watching you.