Our Approach to SEO

Search Engine Optimization (SEO) is a term from the late 1990s when search engines were starting to “crawl” the web and companies saw value in adding their websites to these search engines and being on the top of the list for particular keywords. Since then, website builders like GoDaddy and 1&1 and marketing companies have popularized the term to a point that any website or online marketing company that doesn’t use it can be seen as “behind the times.”

In fact, we believe many forms of SEO are “behind the times” and have been and always will be immoral.

In the Public Eye

At one time, there were six degrees of separation, meaning that, in theory, everyone is connected to everyone else in the world through six or less connections. With social media, some contend that this number is even smaller.

Experience Design: It just works

At Star Verte LLC, we believe that the “Web 2.0” and “responsive design” trends were steps in the right direction, but failed to see the bigger picture. While we live in
the “information age” and the internet has libraries of information, it’s purpose is different and is still being defined.

Experience Design: Web 2.0

After many years of stale websites, the internet grew, and social media sites started popping up like MySpace and Friendster. Internet was no longer just a way to find information, it was a way for teenagers to connect with friends. However, besides the entertainment industry, businesses didn’t really look to monopolize on the social aspect.

Yet Facebook came along and was somehow able to get even adults interested in spending large amounts of time simply looking to see what their friends were doing.

This piqued businesses’ attention, and ushered in the “Web 2.0” craze. Now, instead of throwing their information into their own website, they could give their fans a voice and monopolize on controlling the most effective method of advertising: word of mouth.

But while many businesses got on Facebook and Twitter, and many businesses continue to jump on this bandwagon, there are some critical flaws with this

Word of Mouth 2.0

The best form of advertising is word of mouth. Most of the time, people do not buy a product or service unless they have been told by family or friends how good the product or service really is.

The problem with posters, flyers, and commercials is that people feel like they are just getting “shouted” at. The company attempts to create something that the customer wants, and is sometimes successful and sometimes not. And when it isn’t, the customer starts believing that the company is all about making money, and doesn’t care about what the customer has to say.

Enter social media.