Our Approach to SEO

Search Engine Optimization (SEO) is a term from the late 1990s when search engines were starting to “crawl” the web and companies saw value in adding their websites to these search engines and being on the top of the list for particular keywords. Since then, website builders like GoDaddy and 1&1 and marketing companies have popularized the term to a point that any website or online marketing company that doesn’t use it can be seen as “behind the times.”

In fact, we believe many forms of SEO are “behind the times” and have been and always will be immoral.