Award Winning Online Ad Campaigns

When running the race of entrepreneurship, don’t settle for the top ten. Don’t even settle for silver; settle for gold. And in lieu of the Olympics in London, we are going
to focus on just what it means to have a company that earns a gold medal.

Advertising used to consist of running a TV ad or an ad in the newspaper.
Now there are so many opportunities available with online advertising. But with all these opportunities, still make sure you extend your brand with consistency

Settling for Gold

When running the race of entrepreneurship, don’t settle for the top ten. Don’t even settle for silver; settle for gold. And as the Olympics in London start this Friday, we are going
to focus on just what it means to have a company that earns a gold medal.

When running a small business, we are usually short on cash. We can’t afford to hire a huge staff, and we end up do a lot of the work ourselves. Fortunately, there are many
do-it-yourself software applications or services available.

Unfortunately, there are many do-it-yourself software applications or services available.

Experience Design: It just works

At Star Verte LLC, we believe that the “Web 2.0” and “responsive design” trends were steps in the right direction, but failed to see the bigger picture. While we live in
the “information age” and the internet has libraries of information, it’s purpose is different and is still being defined.

Experience Design: Mobile

While social media continued on the rise, businesses started to realize the importance of interaction and two-way communication. Apps and games became available on smartphones, and now people navigate online using their phone.

The concept of “responsive design” came out not too long ago… the idea of taking a website and shrinking it down to a smaller screen. But this creates problems as well

Experience Design: Web 2.0

After many years of stale websites, the internet grew, and social media sites started popping up like MySpace and Friendster. Internet was no longer just a way to find information, it was a way for teenagers to connect with friends. However, besides the entertainment industry, businesses didn’t really look to monopolize on the social aspect.

Yet Facebook came along and was somehow able to get even adults interested in spending large amounts of time simply looking to see what their friends were doing.

This piqued businesses’ attention, and ushered in the “Web 2.0” craze. Now, instead of throwing their information into their own website, they could give their fans a voice and monopolize on controlling the most effective method of advertising: word of mouth.

But while many businesses got on Facebook and Twitter, and many businesses continue to jump on this bandwagon, there are some critical flaws with this

Experience Design: Websites Before Social Media

When internet became a household item, businesses jumped into the arena, and everyone wanted to have their own website. Businesses took their business cards, brochures, and other print media and threw it online.

The conception was that people are looking for information and want to be able to find it online. This created some major issues

Simplify

In a world where we are bombarded with information, people are drawn to read and look at things that are simple. Need to get a message out to people? Try the following.

  • If you can say a paragraph in 1-2 sentences, put it 1-2 sentences.
  • If you can take something in sentence form and move it to bullets or list-format, use bullets or a list.
  • If you can deliver a message graphically or through imagery, use graphics.

Use this in all your communications, and you may see more people receiving your messages.

Building Margin into Design

Yesterday, the pastor at LifePointe Church continued his sermon series Unloading Your Overloaded Life with a message about Building Margin into your life. It is so easy to fill your schedule with a bunch of to-dos, and forget to make time for yourself. But we have to intentionally build margin, a time of pause and reflection, into our life.

In the same way, we must intentionally build margin into design.