Our Approach to SEO

Search Engine Optimization (SEO) is a term from the late 1990s when search engines were starting to “crawl” the web and companies saw value in adding their websites to these search engines and being on the top of the list for particular keywords. Since then, website builders like GoDaddy and 1&1 and marketing companies have popularized the term to a point that any website or online marketing company that doesn’t use it can be seen as “behind the times.”

In fact, we believe many forms of SEO are “behind the times” and have been and always will be immoral.

Award Winning Online Ad Campaigns

When running the race of entrepreneurship, don’t settle for the top ten. Don’t even settle for silver; settle for gold. And in lieu of the Olympics in London, we are going
to focus on just what it means to have a company that earns a gold medal.

Advertising used to consist of running a TV ad or an ad in the newspaper.
Now there are so many opportunities available with online advertising. But with all these opportunities, still make sure you extend your brand with consistency

Award Winning Print Media

When running the race of entrepreneurship, don’t settle for the top ten. Don’t even settle for silver; settle for gold. And in lieu of the Olympics in London, we are going
to focus on just what it means to have a company that earns a gold medal.

Yesterday, we discussed the importance of control when it comes to having a company
that earns a gold medal. When it comes to print media, consistency is key.

Settling for Gold

When running the race of entrepreneurship, don’t settle for the top ten. Don’t even settle for silver; settle for gold. And as the Olympics in London start this Friday, we are going
to focus on just what it means to have a company that earns a gold medal.

When running a small business, we are usually short on cash. We can’t afford to hire a huge staff, and we end up do a lot of the work ourselves. Fortunately, there are many
do-it-yourself software applications or services available.

Unfortunately, there are many do-it-yourself software applications or services available.

In the Public Eye

At one time, there were six degrees of separation, meaning that, in theory, everyone is connected to everyone else in the world through six or less connections. With social media, some contend that this number is even smaller.

Worm’s Eye View

Often times a leader of an organization focuses on the big picture, the “bird’s eye view”
of the company. While this is very important, it is also important to consider
the “worm’s eye view.”

Photographers coin the phrase “worm’s eye view” referring to photography
that is at ground level either straight ahead or looking up. No matter how transparent
your organization is, customers and clients simply can’t see the bird’s eye view and are often seeing things from ground level.

Sharpening the Lens

Whether you call them staff, volunteers, employees, or representatives, your brand can’t go anywhere without them. Customers, clients, and the greater community see your company through the lens of the workers. And employees see the company through the lens
of watching you.