What is a brand?

Branding is essential to every business. It’s not just a logo. It’s not just the business cards. It’s everything. It includes everything from the name of your business to the color scheme to the words that best describe your business. In short, it answers the “who” as in “Who are you?”

Deoxyribonucleic acid (DNA) is an acid which contains instructions on how an organism is developed and how it functions. Every organism has a unique set of DNA, and it becomes their identity, how the organism views itself and how other organisms view it.

A company’s brand is its DNA. The vision, mission, and culture of a company drive how it conducts business and sets goal for the future. The brand of a company creates a visual and experiential representation of the vision, mission, and culture.

Many small businesses don’t understand the necessity of a brand, and so they dilute their brand by having multiple variations of logos, color, print media, and other media. A good brand establishes a certain amount of control. It defines a specific logo, the brand name, a color palette, and maintains consistency across publications.

At Star Verte, we love to help companies discover their identity, and create a style guide for a company to utilize across their different departments. Contact a representative today to learn more.