When running a business, especially as a solopreneur, it is very easy to get boggled down with the busyness of a business. It’s also easy to lose focus.
Why do you do what you do? What is your vision, what are your goals,
and how are you going to reach them? If you forget these, your business will fail.
The formal, written business plan is becoming obsolete, even Entrepreneur Magazine
says so. But that doesn’t mean stop planning. Rather, the “lean startup” concept
involves three steps: build, measure, and learn.
At Star Verte LLC, we feel that everything a company does is tied to its brand,
and that is where the focus needs to be. But even a brand goes through the circular process of building, measuring, and learning.
When people think brand, they think logo, when in actuality it is much larger than this. Here’s a word cloud to show just what a brand identity encompasses.
But the biggest part of a brand identity is that is communicated effectively and isn’t hidden in some dark, back room office. A brand should be communicated:
You can’t communicate anything unless it’s first well understood by everyone
within the company.
- Externally, with customers/clients
We all know the importance of communicating well with our customers,
but sometimes we forget how.
- Externally, to the greater community
Whether its potential customers, a governing body, or just a neighbor,
we often push these people to the side. Learn how to bring them back into focus.
This is the first part of the four part series Focus. Check out tomorrow’s post,
Sharpening the Lens.
Did we miss something? Let us know in the comment below how essential you feel branding is to a business.