Experience Design: Mobile

While social media continued on the rise, businesses started to realize the importance of interaction and two-way communication. Apps and games became available on smartphones, and now people navigate online using their phone.

The concept of “responsive design” came out not too long ago… the idea of taking a website and shrinking it down to a smaller screen. But this creates problems as well:

  • Busy or difficult navigation
    Just when navigation became easier on computers, it became difficult again when squishing a menu into a small screen. While a site should be even more accessible on a mobile device, many sites actually make it more difficult to use.
  • Feature loss
    Mobile sites are often designed “after the fact.” While good businesses spend time thinking about how to build a great website, they don’t go through this process for the mobile site, but instead just shrink their old site. But dropdown menus, loss of hover effect, and Flash incompatibility are completely lost without leveraging mobile-specific features.
  • Value loss
    Losing the visual appeal of a site is one thing, but on many mobile sites the functionality is limited compared to the “full” site. The site loses significant value for the user.

And with all these questions and arising issues, we at Star Verte LLC would like to take a different approach. We want our users to experience design.

This post is part three of the four-part series Experience Design. Check out tomorrow’s post, Experience Design: It just works.

Disagree? Why do you think designing for mobile devices is important? Leave your comments below.

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