Experience Design: Websites Before Social Media

When internet became a household item, businesses jumped into the arena, and everyone wanted to have their own website. Businesses took their business cards, brochures, and other print media and threw it online.

The conception was that people are looking for information and want to be able to find it online. This created some major issues:

  • Too much information
    Information wasn’t created by the Internet. But now libraries of information were online, and users became overwhelmed.
  • Largely inaccessible
    Users were looking for information and couldn’t find it. Some businesses hadn’t joined the “bandwagon” while others couldn’t figure out how to best organize the information they wanted to make available.
  • Passive or no engaging material
    With load times consisting of minutes or even hours, images had to be thrown out for text, and the user might find themselves doing other tasks while waiting for something to load. Users only looked for things they needed to look for, and even then often didn’t find it.

Search engines came out which made things easier to find, and internet speeds became faster, but the heart of the issues didn’t change. Businesses still didn’t realize the power or backbone of the internet, and continued to create ugly, difficult-to-navigate websites.

Then came social media.

This post is part one of the four-part series Experience Design. Check out tomorrow’s post, Experience Design: Web 2.0.

Have a story about your negative experiences with internet in the past? We want to hear about it, so tell us below.

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