With 2012 well on its way, we are launching into the second year of the decade. The previous decade threw us some curveballs with companies focused on “search engine optimization” and social media sites like Facebook, Twitter, and YouTube popping up.

Before 2000, there was no such thing as an iPod, let alone a Blackberry, iPhone, or Android. Most people paid with cash or check at least half the time, and credit and debit cards were still relatively new.

Technology came at us at full-speed, and businesses almost weren’t able to catch up. But over the past few years, we have started to see a pattern, and whether it be an iPad or TouchPad, there are not too many “brand new” technologies recently. This has given us the chance to play catch-up.

So, how do you develop a marketing strategy for a market that is changing so rapidly and using so many different technologies? Continue reading →